Have you ever met someone so self-absorbed or overly concerned about what others think of them they’re hard to be around?

Consumerism contributes to a lifestyle that overvalues accumulating stuff and desires. It presumes worth is connected to the accumulation of things for others to see. It suggests whatever you crave, you deserve, and should be able to purchase for your own enjoyment.

We ironically devalue ourselves by trying to purchase the very best “selves”, and when that doesn’t work, we live vicariously through others who can wishing to be like them. Do you know someone like this?

Consumerism breeds shallowness; leaving our humanity gasping for air in search for depth and character.

Jesus shares with his followers a way to do achieve this. He says, “deny yourself, pick up your cross, and follow me.”

That’s the antithesis of consumerism, it’s the opposite of the easiest road.

But it doesn’t mean you don’t deserve the things that matter.

Consumers contains a piece that’s true–you deserve what you crave. We’ve only reduced those cravings to the lowest common denominator–the stuff, things, experiences we can buy. The depth of our cravings, the things that make us human, we deserve these things, and the greatest of these being, of course, love. To love and be loved.